Add One

Company
Add One
Discipline
Product design | Branding
Add One is a brand new product designed to bring people together in real life, fostering meaningful connections during this highly digital era. The concept centers around in-person events with a unique twist: each event has a clear theme, and the host invites guests who, in turn, can "add one" friend they think would match the vibe. This way everyone knows at least one person and also has the opportunity to meet friends of friends. By connecting people who are just one degree of separation apart, Add One creates a more natural and enjoyable social experience.
As the Lead Designer for Add One, I translated this conceptual idea into a tangible product.
The brand identity was designed to evoke a sense of desirability and intrigue. It is centered around qualities such as connection, authentic, grounded, mysterious, exciting, curious, and curated. The color palette, typography, and visual elements were carefully chosen to reflect these attributes.
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