I worked with a client who launched Scoff, a cookie business selling boxes of cookies to local cafes around Wellington. The objective was to create a visual brand that reflected the business’s sassy, confident, and playful personality. My approach focused on developing bold and vibrant packaging that would make the cookies stand out on the shelves while conveying the brand’s cheeky attitude. I used bright colors to create a striking visual presence and selected a bold typeface to give the brand a strong, memorable personality. The packaging design process involved crafting a fun, eye-catching layout that not only showcased the cookies but also embodied the brand’s playful voice, making it irresistible to customers.
