My client started with a love of baking and wanted to start her own business selling cookies in little boxes to local cafes around the Wellington region.
The objective of this project was to create a visual brand to match the voice of the business ‘Scoff’. She wanted her brand to be sassy and confident, to be poking fun and unexpected. My approach was to use bright and vibrant colours so that the cookies stand out on the shelf and make the brand confident and a little cheeky. The typeface I choose is bold, sassy and gives the brand a personality.
